Jeff Girten is a small-town girl living in a lonely world.
By his own admission, Jeff knows that at least some of that statement is false.
Professional Experience
tastytrade
Senior Copywriter
February 2025 – Present
• Concept, write, and develop marketing evergreen and event-based marketing campaigns for the brokerage
• Refine and improve the tastytrade website to improve marketing conversion metrics for potential customers
• Work with third-party media partners like the Wall Street Journal, Yahoo! Finance, and the Chicago Cubs to create newsletters, sponsored podcasts, and other branded content
• Write microcopy for the tastytrade app, web platform, and account application to help improve customer conversion metrics
• Act as the brand steward for other internal and external communications as needed
Fusion 92
Freelance Associate Creative Director
February 2024 – February 2025
• Oversaw the writing and design of integrated media campaign and digital marketing assets by a team of approximately 10 in-house creatives and freelancers for ADM, a B2B client
• Wrote whitepapers, ebooks, Salesforce nurture stream emails, banner ads, paid social posts, sponsored media posts, landing pages, and more content for business-to-business audiences
• Created brand guidelines, design templates, and more creative tools to ensure ADM’s dozens of concurrent advertising campaigns stay on time and on budget
• Presented in-progress and final campaign and digital work to clients, legal & regulatory stakeholders, and internal teams as needed
• Wrote and creative directed asset development for other clients like TurboTax, Mathnasium, and more and as needed
• Ideated campaign concepts and proposals for new business pitches
Aisle Rocket Studios
Associate Creative Director
January, 2022 – November, 2023
• I co-led a team of copywriters and designers who created website, video, packaging, social media and more types of content for Whirlpool, Maytag, KitchenAid, JennAir, Amana, BBQ Guys and other brand clients
• Directed complex projects like direct-to-consumer websites, digital 360 campaigns, in-store materials and more
• Created and led agency presentations for client jobs and new business pitches using Figma and InDesign
• Managed my team’s workload alongside other creative directors to for weekly agency resourcing
• Scoped and estimated the number of agency hours needed for new projects and clients
Senior Copywriter
October, 2020 – December, 2021
• I helped concept, write and produce paid video ads for Hulu, YouTube, Facebook, Instagram and other digital platforms for brands like Whirlpool, Cricut, JoyBird, and Buddy’s Home Furnishings
• Acted as the day-to-day copy lead for the Whirlpool website redesign
• Working with our digital designers and developers, I helped concept and execute new interactive web experiences for Whirlpool product launches
• Collaborated with the Whirlpool brand team on message managers that help streamline the way new products and features get written about across the brand’s advertising portfolio and website
• Adapted Whirlpool’s brand voice for product tie-ins with branded content and cross promotions
• Simplified and update existing brand messaging for new digital experiences.
MGA Entertainment
Senior Copywriter
March, 2017 – October, 2020
• Write and strategize SEO-optimized content like Little Tikes Camp Play@Home (1.1 million unique participants)
• Concept, write, and design emails that go out to more than 200,000 subscribers
• Write, design, and plan the Little Tikes blog that publishes on a bi-weekly basis
• Create co-branded content with other parent-targeted brands like Gerber, Banana Boat, and Sun-Maid Raisins
• Develop and maintain the new Little Tikes brand tone and establish brand guidelines and best practices
• Generate consumer-facing and business-to-business sales copy for consumer packaged goods
• Inject storytelling directly into products through apps, trading cards, and interactive gameplay
• Write and produce videos for consumer product tests to help educate participants on how products work
• Oversee the generation and legal clearance of product names from conception through trademark submission
• Create worlds and characters for some of the world’s largest toy brands including Little Tikes and L.O.L. Surprise!
Vanderpump Rules
Associate Producer
May, 2016 – November, 2016
• Oversaw the production, editing, and delivery of digital materials for the Bravo network and BravoTV.com
• Managed the legal clearance of materials and on-camera talent for the show
• Developed different episodic stories, events, and other production elements
The ‘Vanderpump Rules’ After Show
Associate Story Producer
September, 2015 – March, 2016
• Directed the show’s hosts and guests while filming and covered a wide variety of topics, games, and more
• Wrote and punched-up the jokes and questions that the hosts’ questions
• Created a variety of games and other desk pieces for the on camera talent to do
• Assembled the final show with AVID string outs and addressed network notes
Freelance Copywriter
Various
May, 2015 – Present
• Write blogs, website copy, sales funnel material, email, packaging, and other copy for companies including: Platform Simple Real Estate, Trusted Professional Services, Catapult Industrial Paint, 24/7 Energy drinks, and more
Entertainment One
Assistant – Michael Rosenberg, EVP, US Television
August, 2013 – April, 2015
• Assisted Michael in the day-to-day oversight of the company’s 12 television shows
• Coordinated the department’s development slate, weekly programming meeting, and incoming submissions
• As Michael’s assistant, I was responsible for helping keep him informed, on schedule, and aware of all of eOne’s business as well as the entertainment industry as a whole
New Wave Entertainment
Coordinator – TV Literary Department
May, 2011 – August, 2013
• Maintained the schedules, heavy phones, confidential client information, and other departmental business
• Organized the department’s staffing grid, billing reports, invoices, and other documents
ROAR Management
Assistant – Literary Department
August, 2010 – May, 2011
• Maintained the schedules, heavy phones, confidential client information, and other departmental business
• Organized the department’s staffing grid, billing reports, invoices, and other documents
EDUCATION:
The University of Illinois
2006-2010
Bachelor of Arts
• Dual Major in Rhetoric and English
• Graduated Cum Laude
• GPA 3.74
Jeff Girten 