As a part of tastytrade’s internal marketing team, I wrote and helped creatively direct their new “Money Match Event” promotion which looked to bring active traders over to the brokerage from our competitors.
:30 “Money Match” Digital Ad
Promotion Landing Page
:15 “Money Match” Digital Ad
Instagram Reels Ad
Digital Display Ad
CRM Journey – Emails
LinkedIn Feed Ad
The Approach
After running the same promotional campaign for nearly three years, tastytrade’s leadership looked to replace it in late 2025 with a new campaign and a couple of goals in mind:
1) Lower the average cost per opened and funded account
2) Attract active options traders in lieu of passive investors
3) Reduce the number of accounts that deposited funds and did not subsequently trade
With those goals in mind, I worked with the Marketing team to create the “Money Match Event” which gave traders 30 days of commission-free trading in addition to a 1% cash match on the funds they deposit within those same 30 days.
We developed a 360 suite of assets including multiple video ads, digital display ads, paid & organic social posts, a 5 email CRM email journey, a dedicated landing page, content for our tastylive network, and more.
The Results
Within its first 60 days, the “Money Match” campaign had brought in more than 1,000 new customers, with over 250 of them being daily active traders.
Our cost-per-application was almost 40% lower than our previous promotional campaign, and the customers who came in through the “Money Match” were trading more than 50% more often than our average user.
The campaign also brought in nearly 20 million dollars in assets under management to the company, boosting our bottom line.
Jeff Girten 