Integrated Media Campaign – Joybird

“Unique Spaces” – Commercial

The Approach

The marketing team at Joybird came to Aisle Rocket to develop a new commercial that could be regionalized for the markets of its three flagship stores in New York, Washington D.C., and Chicago, a limited budget, and an aggressive timeline. To help quickly get this campaign to market and keep down costs, I wrote an ad that would leverage existing footage that Joybird had filmed in their in-house studio.

Working directly with the client’s marketing team, I created this ad with individualized endings for each of their three flagship stores as well as a more generic ending that could be used to target online shoppers not within 50 miles of a Joybird store. Since Joybird sells direct-to-consumers through their website, the primary gauge of success for this campaign would be sales of their fabric swatch boxes.

By tailoring the campaign for customers near their flagship stores, Joybird was able to support it’s online-only business while also allowing curious shoppers to see their products in person.

The Results

In the six months that this campaign was live, it was viewed by millions of consumers across the U.S. Additionally, the Washington D.C. store managed to sell $80k in fabric swatch boxes at $30 each MSRP, a testament to both the quality of Joybird’s furniture and the campaign’s effectiveness.