JamesHardie’s sales associates were having a hard time articulating the brand’s unique selling point to contractors, so the brand came to Aisle Rocket for help updating their HardieBacker Sales Brochure.
Sales Brochure
The Approach
I reimagined the way that JamesHardie positioned its industry-best HardieBacker Cement Board product offerings to better distinguish them from each other and competitors. Previously, JamesHardie’s sales brochures were text-heavy and dense, making them difficult for sales associates to understand and use when speaking to contractors and other potential customers.
By streamlining the messaging, incorporating demonstrative visuals, and utilizing a more intuitive layout, the updated sales brochure helped emphasize the brand’s unique selling point.
The Results
JamesHardie continued to work with Aisle Rocket thanks to our collaborative approach and quick turnaround times. This sales brochure is still used in Lowes, Home Depot, and other stores that sell JamesHardie’s materials around the U.S.
Jeff Girten 