I write freelance blog articles covering the latest Magic: the Gathering releases and more for Commander’s Herald, a popular gaming news and parody site.
The Approach
Merging my SEO copywriting skills and passion for Magic: the Gathering, I write a bi-weekly column called Plot Twist about the latest product releases, news, and strategy for the game. I also write some of the promotional content for my articles that gets shared on social media, Reddit, and other social media platforms that are popular in the community.
My series brings the latest products and insights to the Magic: the Gathering community with a fun tone and an unexpected twist.
The Results
Commander’s Herald has a monthly viewership of more than 1.1 million readers, representing a sizable portion of the total playerbase of 25 millions players for Magic: the Gathering.
Jeff Girten 