As a part of tastytrade’s internal marketing team, I wrote and helped creatively direct their suite of evergreen marketing assets including digital banner ads, in-app placements, third party media placements, paid social posts, podcast ad reads, and more.
Wrigley Field Promotional Billboard
Evergreen Digital Display Ad
Homepage Refresh
Wall Street Journal Markets PM – Newsletter Sponsored Placement
Evergreen Digital Display Ad
MorningBrew Newsletter – Sponsored Partner Placement
The Approach
With tastytrade’s new brand look established in late 2024 with the “Ride with Us” brand spot, the marketing team took a calculated approach to refreshing all of our other evergreen marketing channels to reflect the brand’s new edgy, chrome look and individualistic tone.
While simultaneously launching new product and marketing campaigns, we methodically updated the website, trading platform, tastylive assets, digital display ads, Wrigley Field digital billboards, third party media promotions, marketing partnership materials, trade show swag and materials, and social media profiles with evergreen content that matched the same brand look.
The Results
tastytrade’s Brand Awareness and Consideration scores improved year-over-year from 2024 to 2025, and we were able to move up one spot in the consideration ranks for active trading platforms as well.
Jeff Girten 