Score Sports came to Aisle Rocket looking for fresh ideas to increase brand awareness and expand their market share.
Brand Activations Deck
The Approach
Score Sports is the largest brand in the U.S. for kids soccer apparel, and among the top brands in other youth sports like baseball and basketball. They came to Aisle Rocket looking to expand their market share in youth sportswear, increase brand awareness, and create new revenue streams.
I was part of a small team of creatives at Aisle Rocket tasked with developing concepts, writing, and designing brand activations for a pitch to Score Sports. Together we came up with six different activations to help Score Sports stand out, ranging from 360 campaigns and splashy events to updates to their website to streamline the ecommerce experience for coaches and fundraisers.
By demonstrating a holistic approach to how we would market Score Sports, the creative team at Aisle Rocket showed fresh vision for the brand.
The Results
Aisle Rocket ended up winning the pitch and Score Sports’ business for 2024, the second successful new business pitch I was involved with that year after BBQ Guys.
Jeff Girten 